ABSTRACT
As a strategy to contain the effects of the social and economic crisis produced by the COVID-19 pandemic, Fundación WWB Colombia designed its Plan Reactivate to strengthen the economic and commercial activity of necessity-based entrepreneurships in Valle del Cauca. Using quasi-experimental quantitative methodology Propensity Score Matching (PSM) and qualitative methods, we found that the gap in terms of revenue recovery between the entrepreneurships participating in the Plan and the non-participants was at least 40%, showing the importance of this type of program to promote economic reactivation of these productive units and the need for targeted policies to strengthen them. © 2023, Universidad de los Andes, Facultad de Economia. All rights reserved.